Mobile Instant Messaging: The Next Global Messaging Opportunity - IDC
Mobile Instant Messaging (MIM) is the next major global messaging market opportunity and represents a natural evolution of the enormous global success of Short Messaging Services (SMS) and its over 1 billion users. In light of worldwide acceptance of wireless and a global culture of SMS texting, the mobile industry has recognized the global market opportunity of MIM and other next-generation and converged services and is deploying flexible IP-based infrastructure to support these new market opportunities.
Authors:
Scott Ellison, VP, Mobile & Wireless Communications
William Stofega, Research Manager VoIP Services
Elisabeth Rainge, Director, Network and Service Management
Mobile IM: The Next Big Opportunity in Real-Time Mobile Applications - Frost & Sullivan
Mobile Instant Messaging (Mobile IM) will likely be the next big mobile application market, eventually exceeding the SMS market. While that may seem hard to believe today, the ingredients are all in place to provide for an explosive growth in Mobile IM much like what we experienced in SMS a number of years ago. Once operators all agree to exchange Mobile IM messages, then the technology is in place to allow for hundreds of millions of people to use Mobile IM much like they use Web portal based IM today.
