LONDON, UK, 24 September 2007

NeuStar, Inc. (NYSE: NSR) today announced that it has won a prestigious award at the inaugural Global Telecoms Business Innovation Awards, which took place in London last week. NeuStar was awarded the “Mobile Instant Messaging Award” for its successful implementation of Turkcell’s Messenger project.

Turkcell’s mobile IM service represents the first operator-created and operator-managed mobile IM service to be launched globally. NeuStar spearheaded the full integration of the service into Turkcell’s network, creating software clients for a variety of mobile handset brands and providing presence information that enables mobile users to see who is available to communicate in real time.

Launched to Turkcell’s 30 million subscribers in October 2006, the service was an immediate success, with tens of thousands of users immediately signing up for the service. Since launch, Turkcell has enjoyed impressive growth in active users, as well as an uplift of average revenue per user (ARPU) from customers using the service for both voice and text messaging.

Allen Scott, general manager of NeuStar Next Generation Messaging, said: “This award reinforces the fact that mobile IM solutions can offer network operators a genuinely innovative and useful service for their customers. NeuStar has seen more than three billion mobile IMs delivered across its services globally since mobile IM launched just over a year ago. We are delighted that the vision and innovation shown by Turkcell have been recognized and rewarded in this way.” 

About NeuStar, Inc. and NeuStar Next Generation Messaging (NGM)
NeuStar, Inc. (NYSE: NSR) is a provider of clearinghouse and directory services to the global communications and Internet industry. In November 2006, NeuStar created its Next Generation Messaging (NGM) Services by acquiring Followap Inc., a leading global provider of instant messaging, presence and interconnect services.

Powering leading IMS networks such as Nortel and working in close partnership with handset manufacturers and Internet Service Providers (ISPs), NeuStar's NGM Services enable subscribers to stay connected through real-time, presence-enabled next generation services. Today, an increasing number of leading mobile operators including Vodafone Group, Turkcell, Hutchison 3, Wind, Vimpelcom, Swisscom and Mobinil are NeuStar customers, and have a combined user base numbering in the hundreds of millions of subscribers.

NeuStar, Inc. is headquartered in the United States, with subsidiary offices in Europe and Asia. For more information, please visit www.neustar.biz and www.neustar.biz/ngm.

 

NeuStar Media Contact:
Marc Abshire
+1 (571) 434-5151
marc.abshire@neustar.biz