In business, the use of Instant Messaging (IM) is growing. Delivering the best features of voice and email together, IM provides a cost-effective and efficient tool for real-time communications.
IM’s distinguishing feature – presence awareness – has helped accelerate its adoption in the business world and has enabled quicker response times, seamless information flows and improved productivity.
However, if IM is going to reach its full potential, it needs to be mobilised. Today’s modern workforce is mobile, and industries need to review how IM can bridge the fixed and mobile workforce to dramatically improve efficiencies to react, respond and communicate in real-time to
streamline business processes.

Mobile enterprise IM accounts are set to grow from 2.3 million in 2006 to 15.1 million in 2010. 10 percent of all enterprise IM accounts will be mobile in 2010,
which means that these enterprises will have a strong competitive edge that enables their mobile workforce to stay productive when away from the desktop.

Why mobilise IM when you have mobile email?
On the road, mobile emails are sent as quick exchanges of information, and end users expect to get an immediate response. The mobile workforce communicates in quick bursts to exchange information, tracking daily operational issues. However, email misses the key enabler
for advanced real-time communications: presence information.
Business issues can be more effectively managed through mobile IM, which provides multi-party presence-enabled communications in real-time, enabling awareness of a person’s availability and immediate access to information.

About Enterprise Messaging Gateway (EMG)
The NeuStar EMG mobilises enterprise IM to enable workers to keep connected, bridging the fixed and mobile workforce. End users can
see availability of their contacts, manage communications on the move, set their personal availability information and access critical
business information from their mobile device, thus enhancing productivity.
The EMG integrates popular enterprise IM services such as Microsoft LCS, Jabber XCP and IBM SameTime into the mobile device.
NeuStar’s clients support a range of mobile devices which can be fully branded to either the enterprise’s or operator’s look and feel.