BARCELONA, Spain, February 14, 2007
NeuStar, Inc. (NYSE: NSR) announced today at the 3GSM World Congress that 3 Italia, the mobile media company of the Hutchison Whampoa Group and the European leader in Universal Mobile Telecommunications System (UMTS) technology with over 6.8 million customers as of August 2006, has selected NeuStar’s Next Generation Messaging Services for mobile instant messaging (IM) in Italy. NeuStar’s IMSC (IM Service Centre) and MMG (Mobile Messaging Gateway) will allow 3 Italia subscribers to see whether their Windows Live Messenger and 3 Italia IM “buddies” are online, and to communicate with them in real time.
Windows Live Messenger members will experience a similar look and feel to Messenger on their video phones, and will be able to chat with other Windows Live Messenger members anytime, anywhere through the NeuStar MMG. 3 Italia subscribers also will be able to enjoy a seamless advanced SMS experience with real-time presence-enabled messaging using 3 Italia’s own IM service through the NeuStar IMSC.
Mobile IM is widely seen as the platform for next generation messaging services due to its ability to provide IP-based presence information. Enabling subscribers to chat with both Windows Live Messenger and “own-community” buddies gives them the freedom to remain connected to the community of their choice. This builds the brand further, and strengthens the operator’s competitive and innovative offering to new subscribers.
“This generation’s mobile subscribers are frequent IM users,” said Simon Brown, general manager of NeuStar’s Next Generation Messaging Services. “Mobile IM frees up communications and enables users to stay connected and logged on wherever they are. NeuStar’s advanced interoperable Mobile IM services combine the best of both worlds, and our customers envisage it to be as popular as SMS, as well as a key revenue generator.”
About NeuStar, Inc.
NeuStar, Inc. (NYSE: NSR) is a leading provider of essential clearinghouse and directory services to the global communications and Internet industry. In November 2006, NeuStar created its Next Generation Messaging (NGM) Services by acquiring Followap Inc., a leading global provider of instant messaging, presence and interconnect services.
Powering leading IMS networks such as Nortel and working in close partnership with handset manufacturers and Internet Service Providers (ISPs), NeuStar's NGM Services enable subscribers to stay connected through real-time, presence-enabled next generation services. Today, leading mobile operators including Vodafone Group, Turkcell, Hutchison 3, Wind, SFR, Swisscom and Mobinil are NeuStar customers, and have a combined user base of over 200 million subscribers.
NeuStar, Inc. is headquartered in the United States, with subsidiary offices in Europe and Asia. For more information, please visit www.neustar.biz and www.neustar.biz/ngm.
NeuStar Media Contact
Marc Abshire
Director, Global Media Relations
(571) 434-5151 - VA office
(202) 533-2916 - DC office
(703) 310-9184 - mobile
marc.abshire@neustar.biz
