The Corporation announced the launch of its branded mobile Messenger (also known as Instant Messaging or IM) service, powered by Followap, the world leader in Presence and Instant Messaging solutions for service providers.
True is Thailand’s only provider of fully integrated voice, data and multimedia communications. In TA Orange, True’s wireless subsidiary with over 4 million subscribers, True owns the fastest growing and third largest mobile operator.
The provision of this Messenger Service over True’s mobile network means that True subscribers can access real-time communication services, enabling instant communication.
Central to the new service is Followap’s iFollow Messenger Service, built on top of the iFollow PSP, Followap’s Presence Platform. By choosing these products, True can now offer branded services such as Instant Messaging, promoting brand loyalty. Followap offers carriers a suite of products and solutions, enabling them to play a key role in the era of real time communications. Carriers can deploy advanced communications services using their own brand, and presence-enable their existing and future communications (text, voice, and video) and infotainment (content, personalized information, multi-player games) services.
Pichit Thanyodom, Enabling Technologies Director at True, said, “We are in an era where large ISPs are building their offerings to provide a full portfolio of communication services, with an emphasis on instant communications. True needed to differentiate itself in this increasingly competitive environment by offering its customers unique services, and the recent dramatic growth of Thailand’s mobile telephony and internet markets made it the obvious time to act. By partnering with Followap to provide innovative services, we are playing to our strengths and building loyalty across our subscriber base.”
Tommy Volsen, Followap’s Vice President of Marketing, said. “As True has already proven with its dedication to taking a leading role in Convergence development, presence is the key to successful real-time services. We are very glad to be working with True to build state-of-the-art revenue generating services”
The iFollow Presence Platform (PSP) is the world leading carrier-grade presence aggregation, management and distribution platform. iFollow PSP delivers a complete Presence solution to the carrier, including Presence Server and Group Management enablers, a development environment to enhance presence services, a rich client access layer, a flexible carrier-interfaces layer and standard connectivity with Presence Network Agents. The iFollow Presence Platform is an open state-of-the-art platform, supporting industry standards such as OMA Presence and XDMS, OSA/Parlay PAM, Wireless Village and XMPP. Using the iFollow PSP, operators can quickly generate significant incremental revenue by incorporating powerful presence information into existing and new value added services. The iFollow Messenger Service allow carriers to deploy state-of-the-art instant messaging services using their own brand. The service allows quick build up of a critical mass of users, by supporting a wide range of devices and clients, including embedded, J2ME, Symbian and DoJa clients.
About Followap, Inc.
Followap is the leading provider of Presence solutions to the telecommunications industry. Pioneering this field, Followap’s customer base consists today of over 15 network operators, many of them tier-one operators, with a combined userbase of over 150 million users. Followap’s Presence Platform enables operators to establish advanced Presence enhanced services, whilst also creating the infrastructure for next-generation networks. For additional information please visit Followap’s web site at www.followap.com
About True Corporation
True Corporation is the most fully integrated communications solutions provider in Thailand and one of the country’s largest brands. Since being established in 1990 to build and jointly operate 2.6 million fixed lines in the Bangkok Metropolitan Area (BMA) under a 25-year concession, it has grown rapidly to meet the lifestyle needs of Thai consumers. True provides home consumers, small and medium enterprises and corporates with the full range of cellular, wireless and wireline, Internet, data and entertainment products and services in customized packages. It is firmly established as the BMA’s leading wireline service provider with 56 percent market share, is the country’s largest Broadband provider with more than 85 percent market share, and the country’s leading Internet Service Provider. In TA Orange, True owns the fastest growing and third largest mobile operator. www.truecorp.co.th
